ABOUT US
WE PROVIDE THE KNOWLEDGE AND SOLUTIONS TO RAPIDLY
MATURE YOUR CHANNEL STRATEGY
Our Knowledge, Your Gain
The Launch GTM leadership team has centuries of experience in executive channel leadership, channel partner strategy, XaaS partner program design, partner relationship management, P&L leadership, and high-growth business strategy. We’ve built businesses from the ground up and thrived in some of the best Fortune 500 companies.
There’s nothing we like better than helping companies—grow faster via the channel ecosystem.
Channel Organizations we have worked with and for in our Careers Microsoft, Google, AWS, HPE, Dell, Lenovo, Intel, Cisco, Optiv, GuidePoint, SAP, VMware, AT&T RedHat, CDW, Insight, WWT, Logicalis, Arrow, TD SYNNEX, Ingram, Accenture, NTT, Wipro, IBM, PTC, Dassault, Verizon, Hitachi, Rockwell, Bosch, Palo Alto
Mike Martin
Founder
Pat McNallan
Chief Rocket
Booster
Craig Heile
Chief Product
Strategy Officer
Tristan Jackson
Head of
Product
David Canavan
Services
Strategy Lead
Cynthia Lawton
Vice President
Marketing
Chip Leblanc
Services
Architecture Lead
Strategic Advisors
Ken Grohe
Tech Startup Entrepreneur
Mike Houghton
Innovative Channel Executive
Robert Graves
Veteran Channel Operations Executive